Empiraa scales its platform with Teamified's global talent solution
Empiraa, a fast-growing strategic planning platform, scaled its development team with Teamified to accelerate product growth without compromising on quality. By tapping into global talent, they overcame resource limitations, moved more quickly, and kept costs under control.
Empiraa and its challenge
Empiraa, founded by Ash Brown in 2021, is a white-label platform designed to automate and simplify business strategic planning. The company set out to replace fragmented tools such as spreadsheets and documents with a single, centralised solution that could support businesses managing complex initiatives.
As Empiraa grew, the challenge became clear: delivering a scalable, flexible platform that could adapt to different business models while maintaining a seamless user experience. Balancing customisation with simplicity was critical, especially as customers relied on the platform to execute and track strategic priorities across teams.
As Empiraa began scaling its platform, Ash recognised that relying solely on in-house resources for development was slowing execution. Initially, Empiraa partnered with a Melbourne-based company, TeM Group, to build its platform. However, as the business grew, they needed a different approach - combining local expertise with outsourced staff to accelerate platform development, enhance operational efficiency, and save on labour cost. Like many startups, Empiraa needed to balance quality and speed, while optimising costs.
The Teamified solution
As development progressed, Empiraa integrated their local and outsourced staff, including their one standout hire from Teamified, Swati, a software engineer, who dramatically increased their speed of execution for development.
With her strong technical expertise in Angular and proven track record, Swati immediately became integral to Empiraa's development team, delivering high-quality work at a fraction of the cost of hiring talent in Australia.
Results and impact
The successful integration of Teamified encompasses several key points:
Accelerated development: By integrating a highly skilled professional into Empiraa's operations, development improved significantly compared to managing everything in-house. Empiraa executed critical development sprints at a much faster pace than anticipated.
Access to expertise: Empiraa onboarded talent like Swati, an Angular expert with the exact skills required to enhance platform functionality and development speed.
Seamless team integration: Through regular stand-ups and direct collaboration, Teamified talent integrated smoothly into Empiraa's operations, operating just like in-house team members.
Cost efficiency: Teamified's global talent network enabled Empiraa to access highly skilled developers at a fraction of the cost of hiring locally, supporting scalable growth while maintaining a seamless customer experience.
Reduced administrative burden: Teamified managed HR, payroll, and onboarding for the outsourced team, significantly reducing administrative overhead for Empiraa.
Conclusion
Teamified has been a game-changer for Empiraa's growth and remains a valuable outsourcing partner, providing the skilled talent and operational support they needed to scale efficiently. With a strong foundation built on strategic execution and extraordinary talent, Empiraa is well-positioned for continued growth.
“Using Teamified is so much easier. One fee - then they handle all the HR stuff, so you have one less headache as you grow your business. All you want to do is minimise your headaches, and that's what Teamified does.”
Ash Brown
Founder and CEO, Empiraa
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